Elemental is a Cape Town-based web and software development company that partners with businesses globally to build custom digital products. Since 2005, we’ve delivered scalable websites, mobile apps, and complex software solutions across industries like Fintech, EdTech, Travel, Automotive, and IoT. From scoping and UX to full-stack development, QA, and ongoing support, we act as a tech partner-helping our clients plan, build, and scale with confidence.
Elemental is a full-service digital development company based in Cape Town, South Africa. As a solution partner within the Affinity ecosystem, we bring over 19 years of experience delivering bespoke digital platforms to clients across the UK and beyond. From early-stage concepts to scalable, production-ready applications, we work closely with businesses to plan, design, build, and support exceptional web, mobile, and software solutions.
Our clients span multiple sectors and company sizes, and our approach is always grounded in collaboration, adaptability, and a deep understanding of your business goals. With English as a first language, a timezone that aligns with the UK, and a culture of clear, proactive communication, Elemental is well positioned to deliver high-quality development services at competitive rates.
Elemental was founded in 2005 with a simple goal: to help businesses launch and scale great digital products. Our team combines strategy, design, and engineering to deliver platforms that are robust, user-friendly, and future-proof. We work with startups, agencies, and enterprises alike, providing the technical expertise and collaborative process needed to make complex digital projects succeed.
Our clients value our ability to take an idea and turn it into a functioning platform, whether that means a fully custom web application, internal business software, or a feature-rich mobile app. As a long-term tech partner, we support clients well beyond launch, ensuring their platforms are maintained and evolve alongside their needs.
We offer an end-to-end development process that starts with understanding your business objectives. Through structured discovery sessions, we help clarify requirements, challenge assumptions, and ensure we are building the right solution from the start.
Our typical process includes:
Our flexible approach suits clients who need a dedicated development partner to work closely with their internal teams or handle delivery independently. We adapt to each project’s requirements and always aim to provide clarity, reliability, and technical excellence.
Custom-built, scalable platforms tailored to your business goals and user needs.
Bespoke business applications that improve efficiency, workflows, and service delivery.
Cross-platform mobile solutions designed with performance and usability in mind.
Affinity Initiative brings together the best of breed technology and people, to realise the opportunity Intelligent Automation presents.
Affinity Initiative Ltd
7 Bell Yard
London
WC2A 2JR
Tel: +44 (0)203 834 9780