Affinity Initiative to announce the recruitment of its management team

Nicolas Babin, is President at Babin Business Consulting since 2017. Nicolas started his career with Banque Nationale of Paris, San Francisco in 1989 before taking the role of Head of Administration for CATS Software North America in Palo Alto (California). He participated in their IPO in March 1995 before becoming Managing Director of CATS EMEA in London (UK). He joined the Sony group in 1997 as European Managing Director for Etak, the Digital Map Company. In 2001, he became European Managing Director for Sony Entertainment Europe in Brussels (Belgium) where he launched AIBO, the first artificially intelligent robot for the general public. Nicolas was named Director of Corporate Communications in 2004 for Sony Europe based in Berlin (Germany). In 2008, he became Chief Operating Officer for the European leader in web analytics, AT Internet in Bordeaux (France). In 2010, Nicolas became Managing Director for Actiplay (Groupe ConcoursMania) specialized in gamification. He oversaw the group’s IPO in May 2011. In 2013, Nicolas became head of M&A and in charge of digital transformation for Neopost in Paris. As part of Nicolas’ activities with Babin Business Consulting, he is a Key Opinion Leader for Huawei and is invited to speak regularly at international conferences on AI, 5G, leadership, digital transformation and Gamification. He also delivers courses for LinkedIn and international business schools in France.