How Is Artificial Intelligence Changing B2B Companies?

The B2B model focuses on selling services and products to other companies. More than one person is often involved in buying decisions, which pushes companies to create a meaningful product and customer service that can drive the business.

There are potential benefits of using AI in the B2B space to make better decisions and produce faster results. That is why AI is gradually taking on various job functions. AI has impacted every industry, be it business intelligence, productivity, customer management, recruiting, sales and marketing, healthcare, etc.

As artificial intelligence-based processes are much more efficient in identifying data patterns than humans are, it becomes easy for companies to understand their target audience and gain insights.

Every company that wants to be at the forefront of technology is opting for artificial intelligence. They are trying to leverage AI and machine learning to deliver more intuitive, more valuable, and more secure experiences.

Here I will share some of the key advantages of using AI in the b2b space, which is positively affected by new technology.

1. AI in Human Resource

Traditional hiring was more of a manual process, but it is no more like that. Many companies are using AI-based solutions to save time, improve accuracy, and improve candidate experience.

New tools are not only easy to integrate with the applications but also easy to use.

We have software applications powered by AI and machine learning that can auto-screen candidates or evaluate job descriptions to identify the best candidates. has developed a new AI-powered chatbot recruiting solution. Its conversational bots conduct competency-based structured interviews using techniques from Industrial Organizational Psychology, specifically situational judgment questions. These chatbots autonomously interview, engage, and shortlist candidates at scale, 24/7, and actively fight human bias by hiding biased information from human reviewers.

2. AI in Manufacturing

Today we have smart factories in industry 4.0. The primary aim of building these factories is to improve efficiency, create a better product, and create more safety.

Artificial intelligence offers companies to remain competitive and stay environment-friendly also.

Some of the companies using AI in manufacturing are Siemens, GE, Fanuc, Kuka, Bosch, etc.

German manufacturing company Siemens has invested highly in industrial AI to boost the development and application of technology. The company uses neural network-based AI solutions in gas turbines to monitor various parameters for making optimal performance decisions.

3. AI in Marketing

AI in marketing uses machine learning concepts to predict customer behavior patterns, which show their actions or inactions.

Artificial intelligence allows businesses to create marketing analytics techniques to target potential buyers and target a niche audience on the right channels.

The whole idea behind using AI systems is to learn from data and make decisions with minimal human intervention. Companies like Facebook are using AI to understand the images that users upload.

With artificial intelligence B2B, companies can make a better decision and avoid the enormous costs.

4. AI in Robotic Process Automation

Another way b2b companies can leverage technology to optimal use is by using robotic process automation. Small or big enterprises aim to automate their process and perform tasks such as keeping records, data extraction, invoice processing, etc. Performing these tasks without automation is quite a challenging task.

For example, if you want to publish a report on different websites manually, it can be time-consuming.

Imagine you could deploy RPA software, and it will publish reports for you. You can save time and also drastically reduce costs.

RPA is automating the task or process with software or robots, and these bots can either perform tasks suggested by the user or use machine learning capabilities to work autonomously.

Hypatos is a major player that offers solutions driven by deep learning technology. Their tool helps automate the complex document processing tasks and makes the back-office tasks more efficient.

5. AI in Finance

Artificial intelligence has given new avenues to the banking system, particularly to customers who want smart solutions and safer ways to invest.

It has become necessary for the financial sector to offer 24/7 financial guidance through chatbots or personalizing wealth management insights. When customers look for secure accounts, especially with online transactions, AI can significantly prevent fraud and cyberattacks.

Yodlee has developed an AI-powered virtual financial assistant that monitors financial health and provides actionable guidance.

Artificial Intelligence (AI) is revolutionizing various aspects of our lives, and there is no doubt it will deliver an unmatched B2B experience.

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